Tu ne cede malis, sed contra audentior ito

Tuesday, 14 December 2010

John Tyndall prophesies New Leadership

John Tyndall, the first leader of the British National Party, would have had no truck with a tacky heart-shaped logo, and other, similarly tasteless gimmicks, by means of which Griffin seeks to ape the traitor-parties of the rotten Establishment he is so desperate to be allowed to join. No, John Tyndall was a genuine nationalist, as well as a decent, honest and upright English gentleman. What a pity that no-one can truthfully say that Griffin is any of these things.

When is Griffin going to realize that turning the BNP into a pale copy of the UKIP is the road to ruin, not his coveted seat in the corridors of power?

When is Griffin going to wake up to the fact that a heart-shaped logo just isn't going to cut it - with anyone other than his payroll-flunkeys? Even they are probably laughing at it behind his back.

Certainly, the electorate of Oldham East and Saddleworth are likely to be profoundly unimpressed. The BBC intends to see to that with an expose of the BNP's shameful victimization of its own activists, and chronic financial mismanagement, on Griffin's watch, early next month: just far enough away from polling day in the by-election for them to be able speciously to claim not to be unfairly disadvantaging candidate Griffin.

Griffin is the author of his own, as well as the BNP's misfortune. He has provided the BBC with all the ammunition it needs to cripple the BNP electorally, just as he has also provided the Equality and Human Rights Commission (EHRC) with all the ammunition IT needed to cripple the BNP financially. Is Griffin malignant, or monumentally incompetent, or both? That is an open question, but one to which many BNP members will be demanding an answer in the months to come.

The solution to the BNP's strategic problem is, contra Griffin, not for the party to become part of the mainstream, by concession after policy concession, but to win through by making the mainstream become part of our stream. The objective conditions have rarely been more favourable for political progress by a nationalist party.

In order to turn the situation to account, however, the party must be united, and not demoralized and divided, as at present. Griffin has shown himself to be either incapable, or (for whatever private reason) unwilling, to reunite and re-launch the party.

Consequently, Griffin must go, and go quickly. Even those who have, largely out of ignorance or fear, supported him up to now, should finally see the writing on the wall, and distance themselves from him, and his unforgivable betrayal of the BNP. If they fail, even at this the eleventh hour, to do so, then they may expect to take their share of the inevitable opprobrium that will deservedly be his when he falls, as fall he must.

If Griffin now expects the Establishment to pat him on the head, rub his tummy, and toss a choccy treat into the air for him to catch in his mouth, he is likely to be bitterly disappointed. All that will happen, as a result of the changes announced at the party conference last weekend, is that the party's decline in membership will accelerate, and the crucially important morale of its activists continue to decline.

Was it for this that the heroes of nationalism, was it for this that Albert Mariner, suffered martyrdom? Was it so that Griffin could bring the BNP to the brink of bankruptcy, gut it of its best and bravest, and turn it into a cross between his personal fan club, an apolitical cultural association, and a collection agency for donations to obscure 'causes'?

In one way, though, the BNP's new heart logo IS emblematic: a phoney emblem, dodgy accounts, and a phoney make-over, for a party with a phoney nationalist for a leader. What else would one expect?

1 comment:

  1. Rebranding any product is not easy, especially when the said product is tarnished, stale and out of touch. My initial reaction when I saw this, along with the news that the party henceforth wished to be known as the British National Party and not by its acronym, was to immediately think of British Home Stores now BHS and their rebranding campaign. That occurred in reverse however, the corporate image focusing on the acronym rather than the full name. I still refer to BHS as British Home Stores, and unfortunately Pete Walker is right when he states that the BNP will continue to be known as the BNP. The logo in marketing terms is bland and undynamic. A design incorporating the union colours but in the shape of a thrusting arrow or similar would have been better.

    The underpinninng aim of such a rebranding exercise its to convey to the market (in this case the voters) that the product is fresh, repackaged and ready for new challenges. I am afraid that due to the well documented problems, I believe this will not work without a far more radical shift in direction and that includes the election of a new leader, a far more democratic constitution and a far more professional approach in administration, marketing, public relations and above all financial matters. What it will achieve is to keep the enterprise afloat, and that is unfortunately what I regard the current BNP to be, an enterprise run for the benefit of a select few, that alienates anyone with real talent and replaces them with servile functionaries of dubious character and few skills.

    I wish it were otherwise, but the die has been cast.